In a recent interview with Climate Action, Maha Chihaoui, ESG Analyst at SESAMm, discussed how SESAMm’s AI-powered solutions are reshaping ESG analysis. Maha, who leads ESG research and methodology development at SESAMm, outlined how the company addresses the challenges of self-reported ESG data, which can be inconsistent, biased, and outdated.Discover Maha’s take on how AI-driven insights and risk detection transform ESG analysis below.

1. Many ESG datasets rely on company self-reporting. What are the main limitations of that approach, and how does AI help address them?

Self-reported ESG data can be incomplete, inconsistent, or subject to bias, as companies may selectively disclose positive information while downplaying or omitting negative impacts. This lack of standardization also makes it difficult to compare ESG performance across different firms or industries. Additionally, self-reporting often lags behind real-time events, reducing the timeliness and relevance of the data.

At SESAMm, we take a complementary, “outside-in” approach using AI. Our state-of-the-art AI algorithms analyze millions of public documents every day, including news articles, NGO reports, legal filings, and more, to detect ESG-related controversies and risks. This allows us to surface controversies in near real-time, helping investors get a more accurate and timely picture of actual behavior.

2. One of SESAMm’s latest innovations is real-time UNGC violation screening. Why is the UN Global Compact such a critical framework for investors and corporates today?

The UN Global Compact (UNGC) holds critical importance for investors because it carries strong global credibility as a United Nations–endorsed initiative, signaling alignment with universally accepted norms that enhance corporate reputation and stakeholder trust.

The framework provides holistic ESG guidance across key areas—human rights, fair labor practices, environmental sustainability, and anti-corruption—enabling companies to manage risks and opportunities comprehensively. By committing to UNGC principles, companies proactively mitigate legal, operational, and reputational risks associated with violations in these areas.

For investors, especially those subject to SFDR, the UNGC is directly linked to regulatory obligations. PAI indicator #10 specifically asks whether a company has violated the principles of the UNGC or other international norms. Our tool is built on a clear and concise methodology that enables thorough screening, and with the support of advanced AI models, it makes the assessment faster, more consistent, and scalable—efficiently identifying violations or risks of violating the UN Global Compact principles across thousands of companies, thereby supporting both compliance and active risk management.

3. How does SESAMm's AI-driven UNGC screening work in practice?

The SESAMm's AI-driven UNGC screening identifies and classifies ESG controversy events based on their potential breaches of the UN Global Compact Principles into three risk levels:

• Violator (clear and severe breaches),
• Watchlist (possible but unconfirmed violations),
• Low Risk (concerns without clear evidence).
  

These risk statuses are dynamic, reflecting changes in a company’s behavior over time. The system emphasizes transparency by providing detailed explanations and audit trails for each event, enabling clients to investigate further rather than relying on opaque “black box” results. Ultimately, event-level flags can be aggregated to guide company-level decisions, such as exclusions from investment universes.

Clients can filter and explore these events within our dashboards or receive alerts and reports as part of their risk monitoring workflows. What makes this unique is the combination of speed, granularity, and global scale—we’re able to capture and classify relevant controversies days or even weeks before they appear in traditional ESG data sets.

4. Based on your experience, how are investors using real-time controversy data in their decision-making processes?

We’re seeing investors use real-time controversy data in several key areas. During due diligence, it helps identify hidden risks in acquisition targets or portfolio companies, especially in private markets where traditional ESG data is sparse. For ongoing monitoring, firms use our alerts to track emerging controversies that may affect their holdings or counterparties, from suppliers to borrowers.
We also see it integrated into ESG scoring models, exclusion lists, and engagement strategies. In some cases, controversy data prompts further investigation or direct conversations with company management. It enables investors to act sooner and with greater confidence—before a risk becomes reputational or regulatory damage.

5. SESAMm recently launched new AI ESG Assessment Reports. How do these differ from traditional ESG ratings?

Traditional ESG ratings are often backward-looking and based largely on disclosed information. Our AI ESG Assessment Reports take a different approach—they’re built entirely on public data analyzed by AI in near real-time. The reports cover company-level ESG controversies, regulatory and industry pressures, sanctions screening, and more.
What makes them powerful is the speed and coverage. Users can generate a detailed ESG report on any public or private company—globally—in under 30 minutes. That includes small or mid-cap firms that may not be covered by major rating providers. It’s an accessible, scalable solution for firms that need faster, more flexible ESG insights in today’s fast-moving environment.

SESAMm’s AI Technology Reveals ESG Insights

Discover unparalleled insights into ESG controversies, risks, and opportunities across industries. Learn more about how SESAMm can help you analyze millions of private and public companies using AI-powered text analysis tools.

SESAMm Wins Best Of Show Award at Finovate Europe

SESAMm, a leading provider of Big Data and Artificial Intelligence technology for investment managers, has been recognized with the Best of Show Award at Finovate Europe 2022, which took place on March 22nd and 23rd in London. The award was granted to SESAMm following a demonstration conferred by CEO and Co-founder Sylvain Forté, during which he showcased the company's marquee product TextReveal®.

"Finovate Europe represents a unique opportunity for best-in-class Fintech companies to showcase their innovations in front of leading institutions. It was great to demonstrate our product in front of an elite audience and win the Best of Show award." Said Sylvain Forté, CEO of SESAMm, "We are proud to say that this event was a big success for SESAMm, judging by the level of interest in our technology and its applications to the current ESG topic."

SESAMm is a fintech company that specializes in Big Data and Artificial Intelligence. Through its product, TextReveal®, the company provides analytics and investment signals to finance and corporate professionals by analyzing over 17 billion web articles and messages using natural language processing and machine learning. TextReveal® is a ready-to-use alternative data platform; its NLP (Natural Language Processing) powered engine provides daily sentiment and ESG data mapped to public and private companies to fuel investment strategies.

Finovate Europe, one of the most awaited annual events, sheds light on innovative fintech startups and helps them gain more recognition. It brings together over 1,000 senior finance and tech experts, including “demoers” and insightful speakers.

"We love to see companies like SESAMm join us at Finovate demonstrating their cutting-edge technologies. It really underscores our commitment to provide a platform to promote innovative startups in the financial ecosystem." Said Greg Palmer, VP of Finovate. "Congrats to the SESAMm team for winning Best of Show, it’s clear they really resonated with our audience!"

SESAMm's successful appearance at Finovate Europe once more confirms the great reception the company is getting in the industry, as just a few weeks ago, it was announced that SESAMm was the recipient of the HFM award for Best use of Artificial Intelligence.

TextReveal® Streams emphasizes SESAMm's goal to provide future investors with the accurate and necessary data to make decisions accordingly. Find out more here.

About SESAMm:

SESAMm is a leading company in alternative data and artificial intelligence, delivering global investment firms and corporates data-driven insight and investment analytics. It owns a proprietary 13 years historical data lake containing over 17 billion articles publicly sourced from more than 4 million sources (blogs, forums, social networks, etc.). This represents 10 to 100 times more information than that of our competitors.

Globally, ethics and sustainability are important, but the retail industry faces intense scrutiny over supply chain integrity. This spotlight shines on SHEIN and TEMU, two giants in the fast fashion and e-commerce sectors, known for their vast reach yet marred by controversies around labor practices and environmental impacts. This article explores their supply chain strategies, examining how current and emerging legislation, like the CSDDD initiative, aims to tackle the ethical dilemmas plaguing global retail. Through a comparison of SHEIN and TEMU, we assess the effectiveness of regulatory frameworks in addressing these critical issues.
By analyzing their ESG controversies and comparing their responses, we assess how well current and future legislation, particularly the CSDDD initiative, addresses ethical issues in global supply chains.

Specialized Retail: The Case of SHEIN and TEMU

SHEIN and TEMU are compelling use cases due to their past controversies and the focus on their supply chain practices. Both companies have come under scrutiny for their labor practices, environmental impacts, and ethical issues, making them ideal subjects for analysis. By studying their supply chain challenges, we aim to assess the effectiveness of current legislation and predict the potential impact of future regulatory frameworks, particularly in the context of the CSDDD initiative.

While both companies operate with a similar business model, SHEIN is an established player entangled in numerous supply chain controversies. On the other hand, TEMU, a newcomer since 2022, faces similar issues. Comparing them helps us evaluate the effectiveness of existing supply chain legislation and determine whether increased regulatory scrutiny has improved compliance or merely raised awareness of these controversies within the industry.

Note:

Size bias mitigation:

We normalized the data for both companies to ensure an equal basis of comparison, accommodating the difference in operational history—SHEIN since 2008 and TEMU since 2022— to eliminate discrepancies in web attention.

Risk analysis:

It’s worth noting that the figures presented here specifically relate to supply chain risks, as that is the primary focus of our analysis.

Examining Supply Chain Controversies

We analyzed ESG risks in the supply chains of SHEIN and TEMU over the past four years, adjusting data volumes for comparative analysis. SHEIN's supply chain risks have significantly increased since 2021, peaking in 2022 and continuing to rise in 2023, reflecting a growing online focus on its issues. Meanwhile, TEMU, despite only being established in 2022, has quickly come under intense scrutiny. The company faces frequent criticism for its supply chain practices, including condemnations for inaction and ongoing human rights violations.

Examining Social Sub-risks

In our analysis of social risks within the supply chains of TEMU and SHEIN, we discovered that fundamental human rights and labor rights are the most and second most prevalent issues, respectively. Notably, despite TEMU's more recent establishment compared to SHEIN, its supply chain has a relatively higher proportion of human rights controversies.

Both companies have faced serious allegations related to their supply chain practices. TEMU and SHEIN are scrutinized for using Chinese cotton potentially linked to slave labor, with insufficient efforts to mitigate forced labor risks. Allegations include child slavery, privacy issues related to sharing user data, and environmental neglect, including the use of carcinogens in products. Despite their efforts to boost their public image through aggressive marketing and influencer engagements, both companies have been criticized for their approach to environmental responsibility and labor practices.

Political calls for investigations into the use of Uyghur slave labor in both companies underscore their ethical challenges. Neither company has shown rigorous compliance with anti-forced labor laws, lacking stringent programs to audit supplier compliance. This highlights significant gaps in their corporate responsibility efforts.

SHEIN has faced accusations of stealing artists' work and failing to comply with modern slavery reporting regulations, adding to the ethical concerns. Consumers have also been alarmed by hidden clothing tag messages indicating threats. Both companies are heavily investing in lobbying efforts amid regulatory scrutiny as they struggle to balance rapid growth with sustainable and ethical business practices.

Examining Environmental Sub-risks

It's evident that social risks, particularly human rights breaches and labor rights controversies, have received significantly more attention than environmental risks. Despite the severity of environmental events, they represent a lower percentage in comparison. This highlights the prioritization of addressing social issues within these companies' operations.

SHEIN experiences extensive scrutiny, leading to a wealth of data on its practices. Conversely, TEMU, despite facing environmental controversies, has been less transparent about its environmental footprint, with Greenpeace reports highlighting this lack of clarity. This disparity underscores that SHEIN’s environmental impacts are more thoroughly documented than TEMU’s.

For SHEIN, concerns include lead contamination in products, resulting in recalls by Health Canada of toxic children's jackets. Greenpeace's analysis has also revealed hazardous chemical levels surpassing EU regulations. Additionally, SHEIN’s operations are criticized for their contribution to climate change through promoting overconsumption that leads to high carbon dioxide emissions, severe water pollution from textile dyeing, and substantial textile waste.

These environmental and health issues gained attention during SHEIN’s attempts to launch IPOs in the US and UK, spotlighting the company's ethical and environmental practices. Despite SHEIN's pledges to donate towards solving textile waste problems, critics label these actions as greenwashing, calling for significant alterations to its business model to address the underlying issues effectively.

Supply Chain Dynamics: SHEIN vs TEMU

While TEMU doesn't have its own brand like SHEIN, it operates under a comparable business model. It acts as an intermediary, managing shipments for products it doesn't manufacture. Despite their distinct approaches, both companies frequently engage in disputes, drawing attention to their supply chains. Additionally, policymakers often group them with similar firms, subjecting their fast fashion practices to heightened scrutiny.

Recent reports and incidents shed light on TEMU's practices, including its engagement with suppliers previously rejected by SHEIN for substandard practices and allegations of evading responsibility for forced labor. We also detect TEMU's legal battles with SHEIN, involving disputes over supply chain arrangements and copyright violations, and a separate lawsuit filed by TEMU against SHEIN accusing it of coercive tactics against suppliers and allegedly intimidating its third-party suppliers and taking retaliatory actions against them for conducting business with TEMU.

These events highlight the growing scrutiny surrounding the supply chain practices of both SHEIN and TEMU. Senator Rubio's call for an investigation into allegations of Uyghur slave labor usage by both companies, additionally, mentions of Congressional attention has also focused on these companies, with reports exposing violations of U.S. tariff laws and evasion of human rights reviews on imports, shedding light on systemic issues within their operations.

Increasing Sustainability Awareness

We studied the mentions of both ESG initiatives associated with the brands and detected that over the analyzed time frame, SHEIN has been associated with significantly more initiatives than TEMU.

We analyzed the sustainability initiatives of these companies, finding that SHEIN's efforts outpace TEMU's significantly.

SHEIN focused on circular economy practices, exemplified by partnerships like that with Queen of Raw to reuse excess industry inventory and launches such as EvoluSHEIN and SHEIN Exchange, also boosting Product safety mentions, which promote recycled materials and resale of used products, respectively.

In contrast, initiatives related to atmospheric emissions are mainly concerned with reducing supply chain emissions by 25% by 2030, while climate change efforts include innovations with water-saving technologies and collaborations to avoid sourcing from forests and promote low-carbon, recycled textiles.

Social initiatives, though less frequent than environmental efforts, include a $70 million Supplier Community Empowerment Program and compliance monitoring, a community empowerment fund, and clothing drives supporting nonprofits.

Risks versus Initiatives: Focus on SHEIN

Throughout our analysis period, we noted that 2022 was a turning point for SHEIN's sustainability efforts, sparked by several mentions of breaches related to the Modern Slavery Act and child labor allegations in the previous year, which subsequently increased the company’s sustainability-related mentions.
By 2023, as SHEIN prepared for potential IPOs in the US and UK and with the release of a controversial documentary, the company faced heightened scrutiny, with more allegations surfacing in its supply chain concerning various acts and legislations, such as the Modern Slavery Act, Uyghur Forced Labor Prevention Act, and others.
Despite these challenges, mentions of SHEIN’s ESG initiatives also rose, although they remained less prominent than risk-related mentions due to controversies typically gaining more attention online. However, from 2024 to the present, we have observed more initiatives than risks, suggesting that, despite some acts and legislations being non-binding or not directly applicable to SHEIN, the potential reputational impacts drive the company toward positive change.

It's worth noting that we've observed discussions linking SHEIN with the recent EU Corporate Sustainability Due Diligence Directive, also referred to as CSDDD or CS3D. These discussions underscore the view that governments should refrain from incentivizing fast fashion companies like SHEIN.
As the CSDDD is expected to bring about significant changes, forcing businesses to identify, prevent, or mitigate adverse impacts of their operations on human rights and the environment. Notably broader in scope compared to previous legislation, this directive will apply to all EU companies surpassing a certain revenue threshold. Consequently, fast-fashion retailers like SHEIN will face increased requirements to take action and ensure compliance.

The absence of enforceable regulations allows companies like TEMU to continue operating, but SHEIN's actions, particularly as it moves towards an IPO, raise questions about whether its efforts to improve practices are driven by the scrutiny associated with preparing for a public offering or by a sincere commitment to compliance with laws and regulations.

To conclude, our analysis underscores the dynamic landscape of supply chain regulations, ESG risks, and sustainability initiatives within the specialized retail sector, particularly in the fast-fashion industry. A focus on SHEIN and TEMU reveals a rise in both ESG initiatives and identified breaches. SHEIN's proactive initiatives suggest a response to regulatory pressures.
Additionally, our findings suggest that even without binding legal requirements, companies may still choose to comply to enhance their reputation or respond to heightened scrutiny.

Reach out to SESAMm

TextReveal’s web data analysis of over five million public and private companies is essential for keeping tabs on ESG investment risks. To learn more about how you can analyze web data or to request a demo, reach out to one of our representatives.