10 Years with SESAMm - 10 Key Milestones, 10 Key Lessons, and the Path Forward

As SESAMm commemorates its 10th anniversary, we take a moment to reflect on a decade marked by significant achievements and invaluable lessons. This journey from a nascent startup to a leader in AI-powered ESG analytics has been both challenging and exhilarating. Through this walkthrough, I aim to share the pivotal milestones that have defined our path, the wisdom we have accrued, and the exciting prospects that lie ahead. These reflections not only encapsulate our past and present but also pave the way for the innovative strides we are poised to make in the future.

A Decade of Innovation and Growth: SESAMm’s 10 Key Milestones

As we celebrate SESAMm's 10th anniversary, I find it humbling and inspiring to reflect on our incredible journey. From our earliest days to our success, each milestone has shaped who we are today. Here’s a personal reflection on the ten key milestones defining our journey. 

1. 1. 1. 1. The Beginning - Winning the SEMIA Prize (2013): Everything started when we received the SEMIA entrepreneurship prize, supported by Société Générale with €10,000. This funding was crucial—it transformed our project from an academic idea into a viable business venture, marking our first serious step towards entrepreneurship.
         2. Forming the Company (April 2014): The decision to officially form SESAMm as a company and my transition to CEO brought both excitement and a profound sense of responsibility. It was a commitment not just to our ideas but to leading a team towards realizing them. There’s a funny anecdote that happened during this period. I was still at school but had to do an internship to finish my studies, so I did it at SESAMm while being the CEO. So I was the CEO and an intern at the same time!
         3. Securing Our First Client (Late 2015): Convincing a London trading firm to start using our products for actual trading activities was our first major market validation. This not only helped us fund our initial operations but also boosted our confidence in the potential of our technology. It helped us onboard other clients in the months thereafter.
         4. Moving and Expanding (November 2015): This period was marked by significant changes, including a successful fundraising effort and relocating our headquarters to Metz. These moves were essential for scaling our operations and preparing for future growth.
         5. Expanding Our Team (Early 2016): Hiring our first dedicated researchers in AI and finance was a key development that enhanced our capabilities dramatically. This expansion allowed us to accelerate our technology development and better serve our clients. It also helped us open our first office in Paris, which allowed us to bring the right talent to continue our development.
         6. Seed Funding Round (2017): Raising €2.6 million in seed funding was a milestone that endorsed our market presence and bolstered our financial stability. We got the opportunity to work with major European asset managers and banks, allowing us to pursue broader objectives and refine our technological offerings.
         7. International Expansion (2019): The expansion into New York and Tunisia was not just a geographical growth but also a strategic pivot focusing on the US, an ambitious plan to tackle the biggest market in the world. We also saw an opportunity to help more firms by incorporating ESG indicators into our services, reflecting our commitment to sustainability.
         8. Establishing in Tokyo (2021): Opening an office in Tokyo was a strategic move to capture opportunities in the Asian markets and broaden our international footprint, which has been instrumental in our global strategy.
         9. Series A Round (2021): The €7.5 million raised from entities like Carlyle and New Alpha was key in scaling our operations and enhancing our credibility in the fintech space globally. Although the fundraising part was critical, it also came with our first major private equity client in the US, Carlyle. That was a big validation in the market which increased our credibility with other firms in the space, leading us to work with the top 7 private equity companies.
         10. A New Phase of Growth (2023): Closing a €35 million funding round was a testament to our growth and the trust investors have in our vision. This milestone coincided with another big one, hiring our 100th employee. The company cemented its position as a leader in ESG AI-powered insights.
             

“These last ten years have given us the opportunity to grow from a small team to a community ready to tackle any challenge. We learned together the importance of building a product that addresses market needs and prioritizes companies' responsibility for a better future.”

Florian Aubry, CTO & cofounder.

Top Ten Lessons Learned in Ten Years

Here's a reflection on the key insights that have guided our growth and innovation.

1. 1. 1. Be Ambitious: The journey of SESAMm taught us the power of ambition, and not the voracious kind, but a realistic yet big and aspirational one. Inspired by Sam Altman's advice, "Ask for what you want," we learned early on that setting high goals helps achieve them. Whether it was funding rounds or product development, a clear vision and bold aspirations were crucial.
      2. Be Nice: Contrary to traditional aggressive management styles, we embraced kindness as a core value. This approach has not only improved our internal culture but also helped us build lasting relationships with partners and clients.
      3. Stay Focused: Our focus has matured from developing a technology platform to progressively gaining the necessary laser focus on product market fit. This singular focus has been instrumental in navigating the complexities of the tech and financial markets, with a focus on enhancing our ESG insights that assist our clients in making the right decisions.
      4. Trust People: At SESAMm, we believe in trusting our team by default. This trust has empowered our employees, fostered innovation, and driven our company forward. It’s about giving people ownership and believing in their capacity to succeed.
      5. Client-Centric Approach: We prioritize exceptional customer service and cherish every client relationship. Our goal is to solve real problems and ensure that clients speak highly of us, even if our paths diverge.
      6. Preserve Co-Founder Relationships: We've seen how disputes among founders can derail startups. At SESAMm, we make decisions collectively, emphasizing harmony and shared goals over individual agendas. 10 years later, our founding team is as strong and tight as ever.
      7. Respect Your Investors: Our investors are not just funders; they are partners in our journey. Acknowledging their role and integrating their insights into our decision-making process has been vital for our growth.
      8. Play the Long Game: Success in the startup world is not overnight. It takes perseverance and a long-term perspective to build a lasting enterprise. We emphasize sustainable growth and well-being over quick gains.
      9. Enjoy the Journey: Amidst the hustle, it’s important to enjoy the process. At SESAMm, we aim to cherish every moment - whether it’s a breakthrough in a project or a casual team outing. These experiences enrich our work and lives.
      10. Understand the Technology: As a tech-driven company, maintaining a deep understanding of our technology as founders - particularly AI - is fundamental. This ensures we can innovate effectively and make informed decisions.

Reflecting on these lessons as we look forward to the next decade, we are reminded of how far we've come and how these principles will continue to guide us.

“With a blend of humility and passion, we have boldly pursued our vision, guided by our hearts and intuition. By refining our initial business model, we have achieved remarkable success while remaining true to our core values.”

Pierre Rinaldi, COO & co-founder.

Charting the Future: SESAMm’s Strategic Vision for Advancing AI and ESG Innovation

As we move forward at SESAMm, I am personally very excited about the innovative strides we are making across multiple fronts. We are poised to roll out new generative AI features, including a dynamic AI assistant designed to streamline and enhance our offerings. We're also updating our ESG taxonomy to include the latest regulatory changes, ensuring that our products stay relevant and compliant.

Improving the accuracy and scope of our data remains a priority, and we are expanding our ESG indicators to provide a more comprehensive view of potential impacts. This enhancement will allow us to offer nuanced insights that go beyond traditional metrics.

Our index business is set for expansion with promising new applications leveraging ESG data and the potential for fruitful partnerships, leveraging our cutting-edge technology to explore new markets.

From a client engagement perspective, we are focused on making it easier for potential clients to understand why SESAMm is the superior choice. This involves clarifying our value proposition, which is built on unmatched service quality, extensive coverage, and a competitive edge that sets us apart from our rivals.

Geographically, we are significantly ramping up our efforts in North America, where demand for ESG-oriented solutions is growing rapidly. To support this expansion, we are investing in our team, ensuring we have the right people in place to drive our success in these new markets.

Through these focused efforts, we at SESAMm are not just aiming to maintain our leadership position in AI and financial analytics but are also setting new benchmarks for excellence and innovation in the sector.

Reflecting on the past decade, SESAMm is a testament to the power of innovation, teamwork, and perseverance. The milestones we have celebrated and the lessons we have learned form the bedrock of our enterprise, guiding us as we navigate the future. As we look ahead, our focus remains steadfast on enhancing our technological capabilities, expanding our global footprint, and delivering exceptional value to our clients. Moreover, we are deeply committed to advancing our ESG and sustainability efforts, which are integral to our business philosophy and strategic planning. With a dedicated team, a clear vision, and a robust approach to integrating ESG principles across all our operations, SESAMm is well-positioned to continue its journey of growth and innovation. Here's to the next decade of transforming challenges into opportunities and setting new standards in the financial technology landscape while promoting sustainable and responsible business practices.

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